96
Tabela 22: Comparação de desempenho entre grupos estratégicos – Teste de Bonferroni
Variável
Dependente
(I) Cluster (J) Cluster Diferença de Médias (I-J) Erro Padrão Sig. 95% Intervalo de Confiança
Menor Valor Maior Valor
Market Share 1,00 2,00 -,0476 ,68457 1,000 -2,2971 2,2019
3,00 ,2857 ,79539 1,000 -2,3280 2,8994
4,00
-2,7143(*) ,58087 ,003
-4,6231 -,8055
5,00 -,3810 ,68457 1,000 -2,6305 1,8686
2,00 1,00
,0476 ,68457 1,000 -2,2019 2,2971
3,00 ,3333 ,90560 1,000 -2,6425 3,3092
4,00
-2,6667(*) ,72448 ,022
-5,0473 -,2860
5,00 -,3333 ,80999 1,000 -2,9950 2,3283
3,00 1,00 -,2857 ,79539 1,000 -2,8994 2,3280
2,00 -,3333 ,90560 1,000 -3,3092 2,6425
4,00
-3,0000(*) ,82999 ,025
-5,7274 -,2726
5,00 -,6667 ,90560 1,000 -3,6425 2,3092
4,00 1,00
2,7143(*) ,58087 ,003
,8055 4,6231
2,00
2,6667(*) ,72448 ,022
,2860 5,0473
3,00
3,0000(*) ,82999 ,025
,2726 5,7274
5,00 2,3333 ,72448 ,057 -,0473 4,7140
5,00 1,00 ,3810 ,68457 1,000 -1,8686 2,6305
2,00 ,3333 ,80999 1,000 -2,3283 2,9950
3,00 ,6667 ,90560 1,000 -2,3092 3,6425
4,00 -2,3333 ,72448 ,057 -4,7140 ,0473
MSS 1,00 2,00 1,0952 ,51169 ,492 -,5862 2,7767
3,00 ,4286 ,59453 1,000 -1,5251 2,3822
4,00
-1,9714(*) ,43419 ,004
-3,3982 -,5447
5,00 -,2381 ,51169 1,000 -1,9195 1,4433
2,00 1,00 -1,0952 ,51169 ,492 -2,7767 ,5862
3,00 -,6667 ,67691 1,000 -2,8910 1,5577
4,00
-3,0667(*) ,54152 ,000
-4,8461 -1,2872
5,00 -1,3333 ,60544 ,437 -3,3228 ,6562
3,00 1,00 -,4286 ,59453 1,000 -2,3822 1,5251
2,00 ,6667 ,67691 1,000 -1,5577 2,8910
4,00
-2,4000(*) ,62039 ,015
-4,4386 -,3614
5,00 -,6667 ,67691 1,000 -2,8910 1,5577
4,00 1,00
1,9714(*) ,43419 ,004
,5447 3,3982
2,00
3,0667(*) ,54152 ,000
1,2872 4,8461
3,00
2,4000(*) ,62039 ,015
,3614 4,4386
5,00 1,7333 ,54152 ,060 -,0461 3,5128
5,00 1,00 ,2381 ,51169 1,000 -1,4433 1,9195
2,00 1,3333 ,60544 ,437 -,6562 3,3228
3,00 ,6667 ,67691 1,000 -1,5577 2,8910
4,00 -1,7333 ,54152 ,060 -3,5128 ,0461
CMS 1,00 2,00 ,0476 ,82735 1,000 -2,6711 2,7663
3,00
-,2857 ,96129 1,000 -3,4446 2,8731
4,00 ,5143 ,70203 1,000 -1,7926 2,8212
5,00 ,3810 ,82735 1,000 -2,3377 3,0997
2,00 1,00 -,0476 ,82735 1,000 -2,7663 2,6711
3,00 -,3333 1,09448 1,000 -3,9298 3,2632
4,00 ,4667 ,87558 1,000 -2,4105 3,3439
5,00 ,3333 ,97893 1,000 -2,8835 3,5501
3,00 1,00 ,2857 ,96129 1,000 -2,8731 3,4446
2,00 ,3333 1,09448 1,000 -3,2632 3,9298
4,00 ,8000 1,00311 1,000 -2,4962 4,0962
5,00
,6667 1,09448 1,000 -2,9298 4,2632
4,00 1,00 -,5143 ,70203 1,000 -2,8212 1,7926
2,00 -,4667 ,87558 1,000 -3,3439 2,4105
3,00 -,8000 1,00311 1,000 -4,0962 2,4962
5,00 -,1333 ,87558 1,000 -3,0105 2,7439
5,00 1,00 -,3810 ,82735 1,000 -3,0997 2,3377
2,00 -,3333 ,97893 1,000 -3,5501 2,8835
3,00 -,6667 1,09448 1,000 -4,2632 2,9298
4,00 ,1333 ,87558 1,000 -2,7439 3,0105
RB 1,00 2,00 -,1429 ,62549 1,000 -2,1982 1,9125
3,00 -,1429 ,72675 1,000 -2,5310 2,2453
4,00
-2,3429(*) ,53074 ,005
-4,0869 -,5988
5,00 -1,8095 ,62549 ,112 -3,8649 ,2458
2,00 1,00 ,1429 ,62549 1,000 -1,9125 2,1982
3,00 ,0000 ,82744 1,000 -2,7190 2,7190
4,00
-2,2000(*) ,66195 ,046
-4,3752 -,0248
5,00 -1,6667 ,74008 ,397 -4,0986 ,7653
3,00 1,00 ,1429 ,72675 1,000 -2,2453 2,5310
2,00 ,0000 ,82744 1,000 -2,7190 2,7190
4,00 -2,2000 ,75836 ,110 -4,6920 ,2920
5,00 -1,6667 ,82744 ,623 -4,3857 1,0523
4,00 1,00
2,3429(*) ,53074 ,005
,5988 4,0869
2,00 2,2000(*) ,66195 ,046 ,0248 4,3752
3,00 2,2000 ,75836 ,110 -,2920 4,6920
5,00 ,5333 ,66195 1,000 -1,6419 2,7085
5,00 1,00 1,8095 ,62549 ,112 -,2458 3,8649
2,00 1,6667 ,74008 ,397 -,7653 4,0986
3,00 1,6667 ,82744 ,623 -1,0523 4,3857
4,00 -,5333 ,66195 1,000 -2,7085 1,6419
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